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What were we thinking?
Perspective. A very profound word.
Indulge in a thought about business systems (people, processes, technology) while considering the momentum of your business with your perspective. Now, alter your perspective through Sales, Ownership, Accounting, Finance, Production, Engineering, HR and IT. Use some empathy. It’ll be our secret.
If you see some momentum butchering mud holes, where every time things start rolling, you end up stuck in the mud, you are not alone. My mentor, Darren Hardy, prescribes not taking in the news because there isn’t anything you can do about the news of the day except to fret or talk about it. FOMO, or Fear of Missing Out, is what Darren says keeps folks glued to the news cycle and holds folks back from gaining their own momentum.
Specialists in fixing muddy holes, that’d be Pronto Progress. Upgrades to mobile applications.
As to why they don’t set you up, look no further than the airline pricing model. 99% of travelers bring a bag. Most two. Many of the airlines charge extra for a bag. Some even charge you for the damned seat. But when you book the flight all you look at is the airfare. Just marketing.
I get that you’re afraid. You don’t know stuff and you don’t understand why or what. I’m a business owner myself and I can tell you fear is a paralyzer. Hell, fear even paralyzed Al from pushing a button.
So, as one business owner to another here’s what I go to. My uncle Ralph and my father Donald. Donald was a clerk on the railroad, union man, and clock puncher. Ralph, his brother, owned a farm, ran a musical band, sold Shaklee, sold musical instruments and never punched a clock. Donald knew when each check was coming and how much. Ralph didn’t.
Donald didn’t think much of his brother Ralph. Always with the hair-brained schemes.
One day, I was maybe 14 years old, working for my uncle Ralph. Ralph had purchases for cheap all the wood in a 40-lane bowling alley that had gone bankrupt. Cheap, but Ralph had to remove all the wood! He hired me to help. I will tell you that there is a shitload of wood under the lanes in a bowling alley!
One time driving with Ralph to unload another truckload, (and channeling my father’s attitude) I asked Ralph why he bought all this wood? What on earth was it good for. Ralph replied that he was going to build a huge pole barn and raise beef cattle instead of dairy. And then Ralph said:
“You know kid, you gotta spend money to make money.”
But I was undecided; a lot of money; a big risk. Old man Holz sat down and introduced himself and asked what I did. I took the opportunity to ask him his thought on this office building. Holz replied “What, you got no fire in the belly!?”
One business owner to another Jonathan, you are fixated on the wrong side of the equation. You are only thinking of the “spend” side; not the “make” side.
If you end up “spending” money on Pronto Progress you’ll notice I personally won’t be much involved. If you want to “make” money, I will.